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In 2018, Loïck PEYRON was seduced by the qualities of these hats and decided to be part of Soway’s adventure by becoming a partner of the company. Thanks to his valuable advice, 2 models were created to meet the sun protection and comfort needs of outdoor activities (the “Loick®” model and the “Happy®” model).

Every hats’ components are French (the fabrics, ribbons etc.), the technical development is also done in France, and the manufacturing is done in Europe.

Its high technical performances in sun protection have enabled Soway to be a partner of French Dermatological Congresses since 2014.

Even if Soway hats are very technical, they do not have to be compared to “medical” hats. Indeed, the brand wanted to associate health with elegance and many celebrities wear them: Angelina Jolie and Princess Charlène of Monaco, amongst others…